The BetVictor Group is an online gambling operator and B2B solutions provider with licences in Great Britain, Gibraltar, Ireland, Germany, Malta and Ontario. The privately owned group employs more than 650 people worldwide, with its global headquarters based in Gibraltar.
Offering sportsbook, casino and bingo, the BetVictor Group is committed to protecting customers from gambling-related harm and is dedicated to improving the gambling experience by leveraging its in-house developed technology and innovative products.
As the business continues to grow, the BetVictor Group is committed to maintaining a great working environment and has well-defined company values.
Purpose of the role:
We are looking for an SEO Manager to build and lead a team of Specialists and our SEO strategy to enable growth of our organic traffic against core audiences across BetVictor and our B2B brands.
This is a perfect opportunity for someone who wants to take ownership in crafting high-performing strategies and enjoys working in a fast-paced organisation. This position will work to identify and address technical improvements to our websites, perform keyword and competitive research to inform our content strategy and implement all onsite SEO efforts. You should be an SEO specialist who is on top of the trends, technologies, and strategies that are effective in improving organic search performance.
Key Responsibilities / Duties:
- You will lead our in-house SEO team and external agencies to deliver double digit growth in traffic and revenue from the channel.
- Own BetVictor and our B2B brands’ short-term and long-term SEO and web growth strategy and planning.
- Partner with teams like Product, IT, Marketing and broader teams across the business to develop category strategies against sports betting and e-gaming markets that drive and deliver tangible business value.
- Ensure we follow SEO best practices, from on-page content, PR to technical.
- Track and analyse technical factors affecting search visibility, crawling and index coverage, providing insight and recommendations for improvement
- Closely monitor SEO commercial and technical performance to identify issues, find root-causes, and implement systematic solutions
- Working closely with technical teams to implement SEO tools (tracking tools, landing page tools, analytics)
- Perform keyword research to maintain, update, and vet target keyword lists to ensure growth in both brand and non brand rankings and traffic.
- Coordinate the SEO team and resources to improve traffic and grow FTD numbers and revenue through the channel.
- Audit existing web pages to identify gaps and propose new content opportunities and existing content optimizations.
- Responsible for PR campaigns, ensuring cooperation with stake holders for growth in that area.
- Prepare ad-hoc, weekly, monthly, and quarterly performance reports
- Lead annual organic traffic forecasting efforts across markets, in conjunction with acquisition leadership across the business.
- Provide training and development within the team across all aspects of SEO.
- You will be a key member of our wider Marketing team and will contribute both strategically and tactically to our wider acquisition optimization efforts
- Stay up-to-date with the latest developments in the industry and the competitive landscape
Person Specification, Skills, Experience & Qualifications:
- Previous experience of managing SEO in house or agency
- Bachelors degree or equivalent training and/or experience
- You are analytical with a strong understanding of technical SEO best practices with experience implementing on-site optimizations to improve site quality
- You’re not just familiar but passionate about Google’s algorithms and understanding their guiding principles for excellent content and site quality
- Hands on experience with Google Analytics, Google Search Console and dedicated SEO platforms that track keywords, optimize content, audit for technical inefficiencies, and conduct research, such as SEMRush, DeepCrawl, ScreamingFrog, etc
- Experience of growing and leading teams in a “hands-on” manner
- Passion for data and testing new features or improvements
- Ability to effectively liaise with internal teams, external partners, and management teams regarding SEO initiatives and progress