This vacancy is now closed

Marketing & Commercial
Employment type
Closing date

Purpose of the role:

Responsible for the planning and development of acquisition marketing strategies and activities for Heart Bingo brand.

  • Management of the key paid and non-paid acquisition channels and platforms
  • Planning, forecasting, and analysis of performance marketing and organic campaigns
  • Managing relationships with in-house Digital Marketing and Engagement teams to deliver on Heart Bingo’s acquisition strategy
  • Creation and coordination of offers for various channels
  • Management of the team to achieve desired acquisition KPIs.

Key Responsibilities / Duties:

  • Accountable for the design, delivery, and management of acquisition campaigns
  • Performance ownership for acquisition channels
  • Working closely with Digital Marketing team and delegating PPC, Display, and Organic activities to achieve Heart Bingo acquisition goals.
  • Identification of acquisition growth areas across both Bingo and Casino products
  • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
  • Adding innovative thinking and optimisation to the channels and campaigns' performance
  • Responsible for acquisition marketing activity analysis and reporting
  • Work closely with the central creative team on the creation and delivery of assets
  • Work closely with the BI team to ensure proper tracking and reporting is in place
  • Collaborate with Retention & Engagement teams to create cross-channel campaigns
  • Ensure that the acquisition activities are following the ASA compliance guidelines
  • Providing strategic recommendations to improve the brand revenue contribution
  • Working closely with the marketing product team to increase conversion rates.
  • Identification and strategic recommendations towards new media purchases and data-driven testing.
  • Working closely with the digital marketing team to support the technical side of acquisition activity.

Person Specification, Skills, Experience & Qualifications:

  • Strong experience working within an acquisition channel
  • Experience in delegating marketing activity and empowering teams to achieve results
  • Strong hands-on experience in PPC and Paid Social (preferably across the agency as well as on the client/business side).
  • Experience in managing teams as well as working with other key stakeholders and departments within the organisation.
  • Understanding AIDA acquisition marketing model
  • Demonstrated ability to develop, plan and execute display, affiliate & programmatic activities with direct partners as well as through 3rd parties.
  • Proven experience in hands-on management of tools across Google, Facebook, Apple Search Ads, Bing Ads, and Twitter.
  • Experience in managing ASO and Paid Apps traffic
  • Demonstrated ability to develop, plan and execute display activities with direct partners as well as through 3rd parties.
  • Ensuring the best practices are adhered to with regards to SEM account structure, campaign setup, and optimisation
  • Experience in tracking micro and, across commercial KPIs (e.g., Conv., CPAs, ROI)
  • Proven experience in whitelisting, setting up, and growing new platforms.
  • Proven and strong understanding of current practices in digital marketing, social media, cross-device marketing, prospecting, look-alike targeting, retargeting, and remarketing.
  • Proven ability to examine data with the use of tools such as Excel (Power BI is a plus)
  • Commercially focused approach to channel strategy and management
  • Excellent communication verbal and written communication skills
  • Ability to work independently as well as in a team
  • Experience in the gambling industry will be a strong advantage.
  • Degree in Marketing Business, Communication, or related discipline desirable