Purpose of the role:
Responsible for the planning and development of acquisition marketing strategies and activities for Heart Bingo brand of BV Group.
- Management of the key paid and non-paid acquisition channels and platforms
- Planning, forecasting, and analysis of performance marketing and organic campaigns
- Managing relationships with in-house Digital Marketing and Engagement teams to deliver on Heart Bingo’s acquisition strategy
- Creation and coordination of offers for various channels
- Management of the team to achieve desired acquisition KPIs.
Key Responsibilities / Duties:
- Accountable for the design, delivery, and management of acquisition campaigns
- Performance ownership for acquisition channels
- Working closely with Digital Marketing team and delegating PPC, Display, and Organic activities to achieve Heart Bingo acquisition goals.
- Identification of acquisition growth areas across both Bingo and Casino products
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
- Adding innovative thinking and optimisation to the channels and campaigns' performance
- Responsible for acquisition marketing activity analysis and reporting
- Work closely with the central creative team on the creation and delivery of assets
- Work closely with the BI team to ensure proper tracking and reporting is in place
- Collaborate with Retention & Engagement teams to create cross-channel campaigns
- Ensure that the acquisition activities are following the ASA compliance guidelines
- Providing strategic recommendations to improve the brand revenue contribution
- Working closely with the marketing product team to increase conversion rates.
- Identification and strategic recommendations towards new media purchases and data-driven testing.
- Working closely with the digital marketing team to support the technical side of acquisition activity.
Person Specification, Skills, Experience & Qualifications:
- Strong experience working within an acquisition channel
- Experience in delegating marketing activity and empowering teams to achieve results
- Strong hands-on experience in PPC and Paid Social (preferably across the agency as well as on the client/business side).
- Experience in managing teams as well as working with other key stakeholders and departments within the organisation.
- Understanding AIDA acquisition marketing model
- Demonstrated ability to develop, plan and execute display, affiliate & programmatic activities with direct partners as well as through 3rd parties.
- Proven experience in hands-on management of tools across Google, Facebook, Apple Search Ads, Bing Ads, and Twitter.
- Experience in managing ASO and Paid Apps traffic
- Demonstrated ability to develop, plan and execute display activities with direct partners as well as through 3rd parties.
- Ensuring the best practices are adhered to with regards to SEM account structure, campaign setup, and optimisation
- Experience in tracking micro and, across commercial KPIs (e.g., Conv., CPAs, ROI)
- Proven experience in whitelisting, setting up, and growing new platforms.
- Proven and strong understanding of current practices in digital marketing, social media, cross-device marketing, prospecting, look-alike targeting, retargeting, and remarketing.
- Proven ability to examine data with the use of tools such as Excel (Power BI is a plus)
- Commercially focused approach to channel strategy and management
- Excellent communication verbal and written communication skills
- Ability to work independently as well as in a team
- Experience in the gambling industry will be a strong advantage.
- Degree in Marketing Business, Communication, or related discipline desirable
About BVGroup
BVGroup is an online gambling operator and B2B technology solutions provider with licences in Great Britain, Gibraltar, Ireland, Germany, Malta and Ontario. The privately-owned group employs more than 650 people worldwide, with its global headquarters based in Gibraltar.Offering sportsbook, casino and bingo, BVGroup is committed to protecting customers from gambling-related harm and is dedicated to improving the gambling experience by leveraging its in-house developed technology and innovative products.