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The principle objective of this role is the growth and management of affiliates in the UK market who are promoting the Heart Bingo brand across their media channels. You will be responsible for creating marketing campaigns, negotiating exposures across affiliate sites and optimising deals to ensure maximum ROI.
Key Responsibilities / Duties:
Work with existing affiliates and proactively look to source new ones, forming strong working relationships with these partners
Identify and monitor affiliates who are not generating a return on investment and take appropriate action
Negotiate and manage agreements and commission structures for your assigned affiliates
Reactivate and incentivise inactive affiliates to improve performance
Monitor affiliate activity, analyse performance, identify areas of improvement and recommend ways to increase affiliate-generated revenues
Organise attendance and all relevant exhibition materials at conferences and industry events
Keep up to date on affiliate industry trends and developments from both a compliance and commercial perspective
Effectively co-ordinate with other team members and departments
Create and suggest offers and promotions that will drive acquisition and NGR to be promoted via the affiliate channel
Request and create marketing material including banners and landing pages for offers and promotions.
Ensure all creative and content on affiliate sites is accurate and reflects the qualities of the Heart Bingo brand
Ensure ongoing compliance with regulations in the jurisdiction
Proactively investigate performance of campaigns and provide summaries of costs and performance
Can manage own time and tasks without issues
Complete all objectives to a standard of excellence
Key Working Relationships:
Heart Bingo Brand Team: ensure all affiliate processes and communication are aligned with best practice guidelines
Affiliates; point of contact for all affiliate queries and communications around offers, site content and commission deal negotiations
Casino operations; Casino content and promotional cross-sells
Brand & Creative; Tone of voice & creative content
CRM; Customer promotions and communications
Compliance; Ensure all communications meet compliance guidelines
CX, Conversion optimisation and Landing Page creation
BI Analytics; Ensure all optimization efforts for UK market are covered by analysis of our Analytics team
PPC & Display; assisting in campaign planning, translation & event covering
Personal Specification, Skills, Experience & Qualifications:
Must be proficient with MS Office, especially Excel and Outlook.
High level of English, written and spoken
Strong bingo interest and passionate about bingo and/or gaming
Excellent attention to detail
Excellent customer care skills, passionate about helping customers solve problems
Excellent collaboration skills
Negotiation skills
First class communicator with strong interpersonal skills
Positive, pro-active, can-do mentality
Proven ability to examine data from a variety of sources to form a complete analysis of a campaign and understanding attribution models as well
Detailed with analytical approach to tasks and workload
Experience working with HTML, Graphic Designs- advantage
The position is full-time (40 hours per week) working five days out of seven.
Evaluation of Performance:
KPI’s including actives, turnover, GGR, margin, NGR
Bonus cost/bonus ratio
Acquisition marketing KPI’s
Customer value and activity development
Affiliate commission spend & CPA