The Engagement Manager is responsible for developing and implementing the display strategy to increase customer lifetime value across the Tier 1 brands.
The role will be responsible for the placement of our games and events across multiple markets within the product.
The role will collaborate cross functionally with Acquisition, Product, Creative and Technology teams to ensure strategy alignment.
Key Responsibilities / Duties:
- Drive the optimization of display campaigns for both mobile and desktop
- Manage spend across all display channels - SEO/PPC/Social etc
- Proactively develop and grow the display channel, trialling new opportunities and formats as well as strategy optimising
- Develop the stream of accounts from Display through up selling, cross-selling and retargeting
- Collaborate with relevant team locally & virtually to produce accurate consistent reports that enable decisions on deals to be made with confidence
- Educate the wider team on the trends in the Online Display arena for both Mobile and Desktop
- Ensuring that when possible that any opportunity is taken to tag and measure any activity
- Responsible for the measurement, reporting and optimisation of all display activities within your mirror brand
- Implement personalisation strategies based on a data driven approach
- Provide reports to the senior management detailing the success of each campaign
- Responsibility for the end-user experience as it is influenced by our content management systems, ensuring that all customer facing content is dynamically managed and the best user experience is provided at all times, to drive engagement and ultimately revenue.
- To devise a long-term view of materially significant sporting events that will require a standalone creative approach and to brief and lead that process from idea phase through to end-user experience.
- To align and work alongside the Promotions Manager to ensure that the content associated with all Promotions is executed in line with the content management strategy.
- To align and work alongside the Brand & Creative teams to ensure that our customers are presented with graphical materials that reflect our brand and style guidelines at all times.
- To pro-actively analyze global betting trends to ensure that these trends are factored into the agreed strategy for the brand.
- To ensure that all content is accurately and efficiently translated and correctly prioritized within our global brands; introducing new practices where needed and aligning our planning across all brands.
- Collaborate with internal sportsbook teams to optimize Event Creation and event lifecycle management where possible, to improve our customer experience and drive operational efficiencies.
- Work with various external 3rd party feed providers to ensure our event and market coverage is optimized and issues are reported and followed up.
- Represent the needs of the Display Team at management meetings and prioritize a roadmap for improvements to Sportsbook Display tools (CMS tools, Translation tools, Imagery tools, UX improvements etc.)
- Maintain close relationships with multiple departments across the business particularly CRM, CS, Promotions Operations and BI - raising issues and change requests where needed.
- Troubleshoot any customer facing content, event creation or management issues and general Sports Display related issues that arise, reporting to the appropriate team as needed.
Requirements
- Strong command of Mandarin in written & communications required; good level in English is acceptable.
- Ability to use Adobe Photoshop is a good advantage.
- Must be familiar with most MS Office software
- Interested in all kinds of digital tools/platforms, with a deep interest in digital and mobile marketing developments.
- Analytical with an affinity for numbers and Excel
- Discipline, eager to learn and explore insights, and have an inquisitive mind to question how things can be bettered.
- Attention to detail and meticulous