Responsible for co-ordinating, building and testing all retention campaigns, across sports and casino products for Parimatch UK, part of the BVGroup. The role is responsible for the development, successful execution and on-going optimisation of all retention promotions and communications.
Key Responsibilities / Duties:
- Work off scheduled and automated campaign plan.
- Take ownership of every aspect that is involved in a campaign, starting from coordinating Jira tickets, working closely with promotional, product, and creative teams.
- Create multi-channel campaign content through email, sms, push, inbox and other activity streams as required.
- Build segments of customers for targeted marketing activities.
- Test and sign off full customer journeys before executing campaigns.
- Execute campaigns by combining content, offers and segments. Ensure that all activity delivered is consistent, of excellent quality and follows the brand guidelines as well as best practice and that all materials are fully compliant with all relevant legislation.
- Work to continually improve creative techniques, performance, and output/productivity levels to ensure the quality of the team’s outputs.
Person Specification, Skills, Experience & Qualifications:
- Affinity with customer communications.
- Strong experience of Microsoft Office (Excel, Word, etc.).
- Good technical skills in HTML preferred.
- Experience using Thunderbite (or similar product) is preferred.
- Experience of working within the gaming industry with good knowledge of UK sports.
- Impeccable attention to detail.
- Excellent communication skills, both written and verbal.
- An extremely well organised individual, able to prioritise, multi-task and deliver work to
About BVGroup
BVGroup is an online gambling operator and B2B technology solutions provider with licences in Great Britain, Gibraltar, Ireland, Germany, Malta and Ontario. The privately-owned group employs more than 650 people worldwide, with its global headquarters based in Gibraltar.Offering sportsbook, casino and bingo, BVGroup is committed to protecting customers from gambling-related harm and is dedicated to improving the gambling experience by leveraging its in-house developed technology and innovative products.