Affiliate Manager (Bingo) | Gibraltar | On-site.
Join us at BVGroup and be part of a dynamic team that's shaping the future of online gaming and sports betting. We're dedicated to fostering a culture of innovation and excellence in the online gaming industry and as a leading global brand, we're committed to delivering top-tier products and services to our customers.
The principal objective of this role is the growth and management of affiliates who are promoting the Heart Bingo brand across their media channels. You will be responsible for creating marketing campaigns, negotiating exposures across affiliate sites, in addition to optimising deals to ensure ROI.
Key Responsibilities / Duties:
- Work with existing affiliates and proactively look to source new ones, forming strong working relationships with these partners
- Manage the Heart Bingo affiliate team and our portfolio of Bingo and gaming affiliates.
- Identify and monitor affiliates who are not generating a return on investment and take appropriate action
- Negotiate and manage agreements and commission structures for your assigned affiliates
- Reactivate and incentivise inactive affiliates to improve performance
- Monitor affiliate activity, analyse performance, identify areas of improvement and recommend ways to increase affiliate-generated revenues
- Attend Industry events on behalf of the company
- Keep up to date on affiliate industry trends and developments from both a compliance and commercial perspective
- Effectively co-ordinate with other team members and departments
- Create and suggest offers and promotions that will drive acquisition and NGR to be promoted via the affiliate channel
- Request and create marketing material including banners and landing pages for offers and promotions.
- Ensure all creative and content on affiliate sites is accurate and reflects the qualities of the Heart Bingo brand
- Ensure ongoing compliance with regulations in the jurisdiction
- Provide training to new team members
- Utilise all reporting tools and make sensible analytical conclusions from it
- Proactively investigate performance of campaigns and provide summaries of costs and performance
Key Working Relationships:
- Heart Bingo Acquisition Team: ensure all affiliate processes and communication are aligned with best practice guidelines set out by the Affiliate Service Line
- Affiliate Operations Team – Working closely with Affiliate Ops to ensure new partners are onboarded correctly and any changes to current deals are actioned in Income Access
- Affiliates: point of contact for all affiliate queries and communications around offers site content and commission deal negotiations
- Casino operations; Casino content and promotional cross-sells
- Bingo operations; Bingo product and promotions
- Trading; Price messaging and trending bets
- Brand & Creative; Tone of voice & creative content
- CRM; Customer promotions and communications
- Compliance: Ensure all communications meet compliance guidelines
- CX, Conversion optimisation and Landing Page creation
- BI Analytics: Ensure all optimization efforts are covered by analysis of our Analytics team
- PPC & Display; assisting in campaign planning, translation & event covering
Personal Specification, Skills, Experience & Qualifications
- Must be proficient Excel and have a high level of English, written and spoken
- Excellent attention to detail
- Excellent customer care skills, passionate about helping customers and solving problems
- Excellent collaboration skills
- Negotiation skills
- First class communicator with strong interpersonal skills
- Positive, pro-active, can-do mentality
- Proven and strong understanding of current practices in digital marketing, social media, app marketing and cross-device marketing.
- Proven ability to examine data from a variety of sources to form a complete analysis of a campaign and understanding attribution models as well
- Detailed with analytical approach to tasks and workload
- Experience working with Content Management (CMS) tools and Photoshop an advantage
- Experience working with HTML, Graphic Designs- advantage
- Experience working with SEO – advantage
- The position is full-time (40 hours per week) working five days out of seven.
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In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.