PPC Executive | Gibraltar | On-site
We are BVGroup a dynamic team that's shaping the future of online sport betting and gaming. We're dedicated to fostering a culture of innovation and excellence and as a leading global brand, we're committed to delivering top-tier products and services to our customers.
The Pay Per Click (PPC) Executive is responsible for creating and managing PPC campaigns across all major search engines as well as the implementation and overall maintenance of assigned campaigns set by the Brand Tribes.
You will oversee the allocated budgets by the company and provides analysis of the campaign performance, basing recommendations on next steps for optimisation.
In addition, you will also be helping provide weekly and monthly analysis reports for senior management, showing their progression towards monthly FTD, Average Customer Value & NGR (Net Gaming Revenue) targets set.
Key Responsibilities
- The PPC Executive is accountable for overseeing that all PPC campaigns continuously meet exacting standards and adhere to company and compliance guidelines as well as search engine’s regulations
- Implement PPC strategies set by Head of Paid Search and Senior team members across a number of assigned accounts and manage the campaigns accordingly in order to achieve monthly and annually volume and profitability targets
- Ensure that the managed accounts have a robust commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business expectations and commercial standards
- Responsible for the day-to-day execution of accounts, carrying out technical changes, analysing and drawing insight from third party analytics data and implementing innovative management techniques to maximise campaigns’ performance
- Responsible for delivering best practice management techniques across each assigned campaign to ensure BV Group's brands are found easily on search engine platforms
- Work in close alignment with Head of Paid Search & Senior PPC Execs to execute campaigns to ensure high and unified standards are met
- Evaluate the effectiveness of the campaigns in order to deduct on future campaigns’ strategies
- Responsible for providing accurate reporting for data analysis required by the company.
- Manage keyword lists, ad creative, and bids across Google AdWords, BingAds, ASA and other PPC channels to achieve company Key Performance Indicators (KPIs)
- Monitor daily the campaign’s performance (such as keyword research, keyword optimization, ad and campaign optimization, competitors’ monitoring) to achieve monthly FTDs and NGR targets
- To use a variety of third-party Mar-Tech tools to compile and draw insight from both company specific, sector-specific and generic industry data, to better understand user trends and behaviour and add context to the performance of each account in order to improve campaigns’ performance
- Responsible for ensuring the timely completion of daily, weekly and monthly data checks and optimisations to provide the needed financial data for reporting
- Measure the effectiveness of the campaigns and deduct conclusions to be implemented to improve campaign’s performance in traffic volume and conversions rates to match KPI targets
- Conduct in-depth competitors’ analysis, search engines and periodic engine modifications and be knowledgeable on new discoveries in the PPC field in order to assure company’s competitiveness is kept within the industry.
Skills & Experience
- Hands-on PPC experience
- Managing high budget campaigns
- Track record of high volume PPC campaigns’ performance
- PPC software experience
- Excellent excel skills and competent level of skill with MS Office
- Experience in gaming industry – an advantage
- Mathematical proficiency
- English – Fluent
- Results orientated individual with focus on successful delivery, agility and self-control under pressure
- Proven analytical capability and deep understanding of BI/data analytics
How we hire
Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious.
In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.
#LI-RF1 #Gibraltar #Onsite