PPC Manager | Gibraltar | On-site
We are BVGroup a dynamic team that's shaping the future of online sport betting and gaming. We're dedicated to fostering a culture of innovation and excellence and as a leading global brand, we're committed to delivering top-tier products and services to our customers.
As the PPC Manager at BV Group, you will take full ownership of our paid search accounts, leading the performance strategy and execution across Google Ads, Microsoft Ads, Apple Search Ads and Search Ads 360. Reporting to the Head of Paid Search, you will be responsible for driving the performance and optimisation of large-scale, high-budget campaigns.
This is a pivotal role within our Digital Marketing team, contributing significantly to new customer acquisition and our commercial performance. You will work closely with internal teams, Google, Apple and other key partners to ensure campaigns meet performance objectives, using a data-driven approach to continually improve campaign performance.
Key responsibilities:
- Responsible for managing large-scale, high budget paid search accounts
- Supporting the Head of Paid Search in overarching planning and execution of the PPC-related activity across BV groups portfolio of brands.
- Servicing our core gaming brands and aligning on their commercial PPC objectives and KPI targets (i.e. ROAS, FTD’s, CPA, Conv Rates, CPC, budgets, NGR.)
- Managing a team and being responsible for all PPC activity on assigned accounts, and platforms across Google Marketing platform, Google Ads, Microsoft Ads & Apple Search Ads amongst other MarTech platforms.
- Reporting on PPC performance to key stakeholders in the wider business and the key brand stakeholders, identifying areas for improvement, taking learnings forward.
- Supporting the brands in providing seasonal campaign coverage for Sportsbook and Casino activity.
- Innovative approach in search marketing with testing, analysing and actioning.
- Ensuring the best compliance practices are adhered to with regards to SEM account structure, campaign setup, ad serving, and optimisation.
- Recruitment, training, and management of new team members.
- Working with Head of Paid search to define & execute channel OKR’s
Requirements for role:
- Proven experience of hands-on PPC experience working in an agency or running PPC activities in-house.
- Demonstrable ability to develop and optimise PPC accounts within a fast-paced and agile environment
- Understanding of the customer acquisition journey within the iGaming PPC space
- Thorough knowledge of Google Ads, Microsoft Ads, SA360 (GMP Stack), Apple Search Ads and Google Analytics.
- Understanding of PPC and cross-channel tracking.
- Strong analytical, reporting, and Excel skills.
- Excellent written and communication skills.
- Experienced in managing small to large teams
- Degree in Marketing, Business, Communication, or related discipline.
- Desirable: Experience with YouTube/Video and Display/Remarketing within Google
How we hire:
Our interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious.
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