PPC Manager | Gibraltar | On-site
Join us at BVGroup and be part of a dynamic team that's shaping the future of online gaming and sports betting. We're dedicated to fostering a culture of innovation and excellence in the online gaming industry and as a leading global brand, we're committed to delivering top-tier products and services to our customers.
As the PPC Manager at BV Group, you will take full ownership of our paid search accounts, leading the performance strategy and execution across Google Ads, Microsoft Ads, Apple Search Ads and Search Ads 360. Reporting to the Head of Paid Search, you will be responsible for driving the performance and optimisation of large-scale, high-budget campaigns.
This is a pivotal role within our Digital Marketing team, contributing significantly to new customer acquisition and our commercial performance. You will work closely with internal teams, Google, Apple and other key partners to ensure campaigns meet performance objectives, using a data-driven approach to continually improve campaign performance.
Key responsibilities:
- Responsible for managing large-scale, high budget paid search accounts.
- Supporting the Head of Paid Search in overarching planning and execution of the PPC-related activity across BVGroups portfolio of brands.
- Servicing our core gaming brands and aligning on their commercial PPC objectives and KPI targets (i.e. ROAS, FTD’s, CPA, Conv Rates, CPC, budgets, NGR.).
- Managing a team and being responsible for all PPC activity on assigned accounts, and platforms across Google Marketing platform, Google Ads, Microsoft Ads & Apple Search Ads amongst other MarTech platforms.
- Reporting on PPC performance to key stakeholders in the wider business and the key brand stakeholders, identifying areas for improvement, taking learnings forward.
- Supporting the brands in providing seasonal campaign coverage for Sportsbook and Casino activity.
- Innovative approach in search marketing with testing, analysing and actioning.
- Ensuring the best compliance practices are adhered to with regards to SEM account structure, campaign setup, ad serving, and optimisation.
- Recruitment, training, and management of new team members.
- Working with Head of Paid search to define & execute channel OKR’s.
Requirements for role:
- Proven experience of hands-on PPC experience working in an agency or running PPC activities in-house.
- Demonstrable ability to develop and optimise PPC accounts within a fast-paced and agile environment.
- Understanding of the customer acquisition journey within the iGaming PPC space.
- Thorough knowledge of Google Ads, Microsoft Ads, SA360 (GMP Stack), Apple Search Ads and Google Analytics.
- Understanding of PPC and cross-channel tracking.
- Strong analytical, reporting, and Excel skills.
- Excellent written and communication skills.
- Experienced in managing small to large teams.
- Degree in Marketing, Business, Communication, or related discipline.
- Desirable: Experience with YouTube/Video and Display/Remarketing within Google.
How we hire:
Our hiring process is designed to be collaborative and transparent. It starts with an initial screening by our HR team, followed by a first-round interview with the Digital Marketing Manager. The final stage involves a task-based interview, where we dive deeper into your skills and thought process.
We keep things conversational and want you to feel comfortable showcasing your experience and ideas. Bring your questions—we value curiosity and two-way dialogue throughout the process.
Relocation:
If you are joining us here in Gibraltar from abroad, our Talent Acquisition Team will take care of everything you need from booking and arranging your flights, taking care of accommodation whilst you settle in here and even helping to arrange a permanent place to live.
In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.