The Senior Pay Per Click (PPC) Executive is responsible for creating and managing PPC campaigns across all major search engines as well as the implementation and overall maintenance of assigned campaigns set by the Brand acquisition managers across the group. The Senior PPC Executive oversees the allocated budgets by the company and provides analysis of the campaign performance, basing recommendations on next step. The Senior PPC Executive will also be providing weekly and monthly analysis reports for senior management, showing their progression towards monthly FTD, NGR & ROAS targets set.
Key Responsibilities
- The Senior PPC Executive is accountable for overseeing that all PPC campaigns continuously meet exacting standards and adhere to company and compliance guidelines as well as search engine’s regulations
- Implement PPC strategies set by PPC Manager across a number of assigned accounts and manage the campaigns accordingly in order to achieve monthly and annually volume and profitability targets
- Ensure that the managed accounts have a robust commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business expectations and commercial standards
- Responsible for the day to day execution and management of accounts, carrying out technical changes, analysing and drawing insight from third party analytics data and implementing innovative management techniques to maximise campaigns’ performance
- Responsible for delivering best practice management techniques across each assigned campaign to ensure BV Group's brands are found easily on search engine platforms
- Work in close alignment with PPC Manager and execute flawless campaigns to ensure high and unified standards are met
- Evaluate the effectiveness of the campaigns in order to inform future campaign strategies
- Responsible for providing accurate reporting for data analysis required within the business.
- Manage keyword lists, ad creative, and bids across Google AdWords, BingAds, ASA and other PPC channels to achieve company Key Performance Indicators (KPIs)
- Monitor daily the campaign’s performance (such as keyword research, keyword optimization, ad and campaign optimization, competitors’ monitoring) to achieve monthly FTDs and NGR targets
- To use a variety of MarTech third party tools to compile and draw insight from both company specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and add context to the performance of each account in order to improve campaigns’ performance
- Responsible for ensuring the timely completion of daily, weekly and monthly data checks and optimisations in order to provide the needed financial data for reporting
- Measure the effectiveness of the campaigns and deduct conclusions to be implemented in order to improve campaign’s performance in traffic volume and conversions rates to match KPI targets
- Conduct in-depth competitors’ analysis, search engines and periodic engine modifications and be knowledgeable on new discoveries in the PPC field in order to assure company’s competitiveness is kept within the industry
Skills & Experience
- Hands-on PPC experience – Google Ads, Bing Ads, Apple Search Ads, SA360, CM360
- Managing high budget campaigns
- Track record of high volume PPC campaigns’ performance
- Ability to identify & mitigate tracking problems
- Excellent excel skills and competent level of skill with MS Office
- Experience in gaming industry – an advantage
- Mathematical proficiency
- English – Fluent
- Results orientated individual with focus on successful delivery, agility and self-control under pressure
- Proven analytical capability and deep understanding of BI/data analytics
Key differentiating factors vs PPC Executive
- Ability to analyse robust data sets, and identify trends and areas for opportunity
- Ability to make data-centric, decisions and execute changes to influence change
- Report on trends and changes in data and recommend remedial actions
- Aid junior execs with day to day execution queries
- Influential figure in the team and consistent high performer
- Consistently exceeds expectation by exercising a methodical and pragmatic approach
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